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Search Engine Optimization (SEO) Specialization

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About Course

Want to master the art of Search Engine Optimization (SEO) and boost your website’s visibility? Enroll in this comprehensive Specialization from the University of California, Davis, completely **FREE** on Theetay!

This Specialization delves into the world of SEO, equipping you with the knowledge and skills to optimize your website content for top search engine rankings. You’ll gain a deep understanding of Google search and other search engine algorithms, along with practical techniques for on-page and off-page optimization.

This Specialization covers a wide range of essential SEO topics, including:

  • Optimizing for local and international audiences
  • Conducting search-focused website audits
  • Aligning SEO with overall business strategies

Each course builds upon the previous one, making it a progressive learning experience. The Specialization culminates in a hands-on Capstone Project, where you’ll apply your newfound SEO skills to a real-world consulting task.

This course is offered **completely free** on Theetay, a platform that brings you the best online courses from leading providers like **Udemy, Udacity, Coursera, MasterClass, NearPeer, and more**.

Ready to unlock the power of SEO? Start learning today!

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What Will You Learn?

  • Complete a competitive analysis on a webpage
  • Develop a solid approach for achieving a productive and successful relationship with your client
  • Create influencer relationships and collaborations and analyze data to see which content gets the most shares
  • Create a final report of your findings and recommendations for SEO and present your recommendations to your client

Course Content

01. Introduction to Google SEO
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  • 0001 001_a-note-from-uc-davis_instructions.html
    00:00
  • 0006 002_course-introduction-and-specialization.mp4
    00:00
  • 0011 001_introduction.mp4
    00:00
  • 0014 002_introduction-to-google-seo.mp4
    00:00
  • 0017 003_seo-as-a-career.mp4
    00:00
  • 0018 004_why-a-career-in-seo_instructions.html
    00:00
  • 0022 001_how-search-engines-work.mp4
    00:00
  • 0023 002_timeline-of-google-search_instructions.html
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  • 0026 003_evolution-of-seo.mp4
    00:00
  • 0027 004_evolution-of-seo_instructions.html
    00:00
  • 0031 001_current-seo-best-practices.mp4
    00:00
  • 0034 002_introduction-to-search-engine-algorithms.mp4
    00:00
  • 0035 003_introduction-to-search-engine-algorithms_instructions.html
    00:00
  • 0038 004_algorithm-updates-history-part-1.mp4
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  • 0041 005_algorithm-updates-important-algorithms-part-2.mp4
    00:00
  • 0042 006_algorithm-updates_instructions.html
    00:00
  • 0045 007_seo-best-practices-and-ranking-factors.mp4
    00:00
  • 0046 008_seo-best-practices-and-ranking-factors_instructions.html
    00:00
  • 0049 009_panda-the-game-changer-for-content.mp4
    00:00
  • 0050 010_panda-the-game-changer-for-content_instructions.html
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  • 0053 011_cleaning-up-links-with-penguin.mp4
    00:00
  • 0054 012_cleaning-up-links-with-penguin_instructions.html
    00:00
  • 0058 001_seo-of-today-tomorrow-and-beyond.mp4
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  • 0061 002_core-web-vitals.mp4
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  • 0062 003_core-web-vitals_instructions.html
    00:00
  • 0066 004_eat-ymyl.mp4
    00:00
  • 0067 005_eat-ymyl_instructions.html
    00:00
  • 0070 006_featured-snippets-and-rich-snippets.mp4
    00:00
  • 0071 007_featured-snippets-and-rich-snippets_instructions.html
    00:00
  • 0074 008_bert.mp4
    00:00
  • 0075 009_bert_instructions.html
    00:00
  • 0079 010_evolution-of-keyword-optimization.mp4
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  • 0082 011_strengthening-your-keyword-strategy.mp4
    00:00
  • 0083 012_strengthening-your-keyword-strategy_instructions.html
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  • 0086 013_how-does-branding-influence-website-rank.mp4
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  • 0088 014_how-does-branding-influence-website-rank_instructions.html
    00:00
  • 0092 001_your-audience-and-building-personas.mp4
    00:00
  • 0095 002_persona-development.mp4
    00:00
  • 0096 003_persona-development_instructions.html
    00:00
  • 0099 004_marketing-to-your-persona.mp4
    00:00
  • 0102 005_getting-to-know-your-audience.mp4
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  • 0105 006_creating-your-ideal-buyers-persona.mp4
    00:00
  • 0106 001_your-audience-and-building-personas_exam.html
    00:00
  • 0109 002_course-summary-and-wrap-up.mp4
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  • Readme.txt
    00:00
  • A Message from the Professor

02. Google SEO Capstone Project
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03. Optimizing a Website for Google Search
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04. Advanced Content and Social Tactics to Optimize SEO
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05. Google SEO Fundamentals
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Student Ratings & Reviews

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SN
3 months ago
The course was very informative

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