Search Engine Optimization (SEO) Specialization

About Course

Want to master the art of Search Engine Optimization (SEO) and boost your website’s visibility? Enroll in this comprehensive Specialization from the University of California, Davis, completely **FREE** on Theetay!

This Specialization delves into the world of SEO, equipping you with the knowledge and skills to optimize your website content for top search engine rankings. You’ll gain a deep understanding of Google search and other search engine algorithms, along with practical techniques for on-page and off-page optimization.

This Specialization covers a wide range of essential SEO topics, including:

Optimizing for local and international audiences
Conducting search-focused website audits
Aligning SEO with overall business strategies

Each course builds upon the previous one, making it a progressive learning experience. The Specialization culminates in a hands-on Capstone Project, where you’ll apply your newfound SEO skills to a real-world consulting task.

This course is offered **completely free** on Theetay, a platform that brings you the best online courses from leading providers like **Udemy, Udacity, Coursera, MasterClass, NearPeer, and more**.

Ready to unlock the power of SEO? Start learning today!

Course Content

01. Introduction to Google SEO
new topic

0001 001_a-note-from-uc-davis_instructions.html

00:00
0006 002_course-introduction-and-specialization.mp4

00:00
0011 001_introduction.mp4

00:00
0014 002_introduction-to-google-seo.mp4

00:00
0017 003_seo-as-a-career.mp4

00:00
0018 004_why-a-career-in-seo_instructions.html

00:00
0022 001_how-search-engines-work.mp4

00:00
0023 002_timeline-of-google-search_instructions.html

00:00
0026 003_evolution-of-seo.mp4

00:00
0027 004_evolution-of-seo_instructions.html

00:00
0031 001_current-seo-best-practices.mp4

00:00
0034 002_introduction-to-search-engine-algorithms.mp4

00:00
0035 003_introduction-to-search-engine-algorithms_instructions.html

00:00
0038 004_algorithm-updates-history-part-1.mp4

00:00
0041 005_algorithm-updates-important-algorithms-part-2.mp4

00:00
0042 006_algorithm-updates_instructions.html

00:00
0045 007_seo-best-practices-and-ranking-factors.mp4

00:00
0046 008_seo-best-practices-and-ranking-factors_instructions.html

00:00
0049 009_panda-the-game-changer-for-content.mp4

00:00
0050 010_panda-the-game-changer-for-content_instructions.html

00:00
0053 011_cleaning-up-links-with-penguin.mp4

00:00
0054 012_cleaning-up-links-with-penguin_instructions.html

00:00
0058 001_seo-of-today-tomorrow-and-beyond.mp4

00:00
0061 002_core-web-vitals.mp4

00:00
0062 003_core-web-vitals_instructions.html

00:00
0066 004_eat-ymyl.mp4

00:00
0067 005_eat-ymyl_instructions.html

00:00
0070 006_featured-snippets-and-rich-snippets.mp4

00:00
0071 007_featured-snippets-and-rich-snippets_instructions.html

00:00
0074 008_bert.mp4

00:00
0075 009_bert_instructions.html

00:00
0079 010_evolution-of-keyword-optimization.mp4

00:00
0082 011_strengthening-your-keyword-strategy.mp4

00:00
0083 012_strengthening-your-keyword-strategy_instructions.html

00:00
0086 013_how-does-branding-influence-website-rank.mp4

00:00
0088 014_how-does-branding-influence-website-rank_instructions.html

00:00
0092 001_your-audience-and-building-personas.mp4

00:00
0095 002_persona-development.mp4

00:00
0096 003_persona-development_instructions.html

00:00
0099 004_marketing-to-your-persona.mp4

00:00
0102 005_getting-to-know-your-audience.mp4

00:00
0105 006_creating-your-ideal-buyers-persona.mp4

00:00
0106 001_your-audience-and-building-personas_exam.html

00:00
0109 002_course-summary-and-wrap-up.mp4

00:00
Readme.txt

00:00
A Message from the Professor

02. Google SEO Capstone Project
new topic

0007 001_milestone-1-assignment-overview.mp4

00:00
0008 002_gauging-a-sites-opportunity-for-improvement_peer_assignment_instructions.html

00:00
0009 001_identifying-a-potential-client-resources-part-1_instructions.html

00:00
0010 002_create-an-seo-pitch-resources-part-2_instructions.html

00:00
0011 003_develop-kickoff-questions-resources-part-3_instructions.html

00:00
0012 004_kick-off-questions-template_instructions.html

00:00
0015 001_milestone-2-assignment-overview.mp4

00:00
0016 002_initial-research-phase_peer_assignment_instructions.html

00:00
0017 001_developing-a-persona-resources-part-1_instructions.html

00:00
0019 002_user-buyer-persona-template_Milestone_2-Persona_Template.docx

00:00
0020 003_performing-keyword-research-resources-part-2_instructions.html

00:00
0021 004_keyword-research-example-template_instructions.html

00:00
0023 005_conducting-a-competitive-analysis-resources-part-3_instructions.html

00:00
0024 006_keyword-competitive-analysis-template_instructions.html

00:00
0028 001_conducting-a-content-audit-and-technical-review.mp4

00:00
0029 002_conducting-a-content-audit-and-technical-review_peer_assignment_instructions.html

00:00
0030 001_competitive-content-analysis-part-1_instructions.html

00:00
0032 002_competitive-analysis-template_instructions.html

00:00
0033 003_internal-content-audit-resources-part-2_instructions.html

00:00
0034 004_internal-content-audit-template_instructions.html

00:00
0036 005_keyword-mapping-resources-part-3_instructions.html

00:00
0037 006_keyword-mapping-template_instructions.html

00:00
0039 007_technical-seo-resources-part-4_instructions.html

00:00
0040 008_error-tracking-template_instructions.html

00:00
0043 009_technical-audit-template_Milestone_3-Technical_Audit_Template.docx

00:00
0046 001_milestone-4-assignment-overview.mp4

00:00
0047 002_presenting-your-findings_Milestone_4_Assignment_Instructions.pdf

00:00
0049 001_presenting-your-findings-resources_instructions.html

00:00
0051 002_seo-audit-template_Milestone_4-SEO_Audit_Template.docx

00:00
0054 001_project-summary.mp4

00:00
Readme.txt

00:00

03. Optimizing a Website for Google Search
new topic

0004 002_course-overview.mp4

00:00
0007 001_applying-keyword-research-introduction.mp4

00:00
0010 002_why-do-a-competitive-analysis.mp4

00:00
0013 003_how-to-perform-a-competitive-keyword-analysis.mp4

00:00
0016 004_analyzing-your-competition.mp4

00:00
0019 005_develop-a-plan-to-compete.mp4

00:00
0022 006_competing-with-page-level-information.mp4

00:00
0025 007_dealing-with-larger-sites.mp4

00:00
0028 008_mapping-keywords-to-pages.mp4

00:00
0031 009_questions-to-ask.mp4

00:00
0034 010_keyword-mapping-processes.mp4

00:00
0038 011_creating-a-keyword-map-for-clients.mp4

00:00
0042 001_advanced-on-page-seo.mp4

00:00
0046 002_benefits-of-a-competitive-content-analysis.mp4

00:00
0050 003_dissecting-the-competitive-content-analysis.mp4

00:00
0054 004_what-kind-of-content-will-resonate-with-your-customers.mp4

00:00
0057 005_conducting-an-internal-content-audit.mp4

00:00
0060 006_how-to-begin-your-content-analysis.mp4

00:00
0064 007_organizing-and-evaluating-content.mp4

00:00
0067 008_creating-a-strategy-for-optimizing-content.mp4

00:00
0070 009_domain-level-content-strategy.mp4

00:00
0073 010_what-makes-content-great.mp4

00:00
0076 011_different-types-of-content-and-how-to-use-them.mp4

00:00
0079 012_creating-impactful-content.mp4

00:00
0082 013_local-seo-part-1.mp4

00:00
0085 014_local-seo-part-2.mp4

00:00
0086 015_local-seo_instructions.html

00:00
0090 001_mobile-app-seo.mp4

00:00
0093 002_external-app-optimization.mp4

00:00
0096 003_app-store-optimization.mp4

00:00
0097 004_app-seo_instructions.html

00:00
0100 005_app-a-b-testing.mp4

00:00
0101 006_app-a-b-testing_instructions.html

00:00
0104 007_optimizing-your-screenshots.mp4

00:00
0105 008_optimizing-screenshots_instructions.html

00:00
0108 001_kpis-for-seo-part-1.mp4

00:00
0111 002_kpis-for-seo-part-2.mp4

00:00
0114 003_return-on-investment-roi.mp4

00:00
0117 004_seo-survey-findings.mp4

00:00
0118 005_optional-seo-survey-sign-up_instructions.html

00:00
0121 006_forecasting-seo-impact-part-1.mp4

00:00
0124 007_forecasting-seo-impact-part-2.mp4

00:00
0127 008_forecasting-seo-impact-part-3.mp4

00:00
0128 009_forecasting-seo_instructions.html

00:00
0132 001_creating-an-seo-campaign.mp4

00:00
0138 002_proving-your-value-to-potential-clients.mp4

00:00
0141 003_managing-client-expectations.mp4

00:00
0145 001_asking-the-right-questions.mp4

00:00
0148 002_importance-of-achieving-quick-wins.mp4

00:00
0151 001_developing-smart-project-goals.mp4

00:00
0154 002_establishing-benchmarks-and-tracking-metrics.mp4

00:00
0158 003_reporting-progress-to-your-client.mp4

00:00
0162 001_course-summary.mp4

00:00
links.txt

00:00
Section Quiz

04. Advanced Content and Social Tactics to Optimize SEO
new topic

0004 002_course-introduction.mp4

00:00
0007 001_basics-of-seo.mp4

00:00
0010 002_how-links-are-valued.mp4

00:00
0013 003_links-google-doesn-t-like.mp4

00:00
0016 004_dos-and-don-ts-of-attracting-links.mp4

00:00
0019 005_basics-of-content-marketing.mp4

00:00
0022 006_skyscrapers-and-experts.mp4

00:00
0025 007_interviews-and-data-driven-content.mp4

00:00
0028 008_guest-posting.mp4

00:00
0031 009_building-audience.mp4

00:00
0034 010_the-content-marketing-ecosystem.mp4

00:00
0035 011_optional-the-art-of-seo-chapter-11_instructions.html

00:00
0039 001_module-2-introduction.mp4

00:00
0042 002_introduction-to-social-media-marketing.mp4

00:00
0045 003_social-media-demographics.mp4

00:00
0048 004_building-audiences-through-social-media.mp4

00:00
0051 005_social-media-case-studies.mp4

00:00
0052 006_social-media-marketing-the-ultimate-guide_instructions.html

00:00
0055 001_module-3-introduction.mp4

00:00
0058 002_introduction-to-influencer-marketing.mp4

00:00
0061 003_building-the-relationship.mp4

00:00
0064 004_first-steps-in-collaboration.mp4

00:00
0067 005_using-social-media-to-network-with-influencers.mp4

00:00
0070 006_connecting-with-the-media.mp4

00:00
0071 007_what-is-influencer-marketing-the-ultimate-guide-for-2024_instructions.html

00:00
0074 001_module-4-introduction.mp4

00:00
0077 002_market-data-on-content-marketing.mp4

00:00
0080 003_anchor-content.mp4

00:00
0083 004_types-of-enhanced-content.mp4

00:00
0086 005_partnerships.mp4

00:00
0089 006_content-marketing-case-studies.mp4

00:00
0090 007_10-case-studies-that-show-real-impact-of-content-marketing_instructions.html

00:00
0093 008_review-of-what-we-learned.mp4

00:00
0096 001_course-summary.mp4

00:00
links.txt

00:00
Section Quiz

05. Google SEO Fundamentals
new topic

0012 002_key-areas-of-seo.mp4

00:00
0013 003_on-page-seo-anatomy-of-a-perfectly-optimized-page_instructions.html

00:00
0017 004_meta-data-and-meta-tags.mp4

00:00
0021 005_title-tags-101.mp4

00:00
0025 006_meta-descriptions-help-too.mp4

00:00
0029 007_a-note-about-meta-keywords.mp4

00:00
0030 008_blame-the-meta-keywords-tag_instructions.html

00:00
0034 009_url-optimization.mp4

00:00
0038 010_how-to-use-heading-tags.mp4

00:00
0042 011_creating-and-optimizing-unique-content.mp4

00:00
0046 012_analyzing-a-website-using-a-web-crawler.mp4

00:00
0047 013_the-basics-of-search-engine-friendly-design-development_instructions.html

00:00
0052 001_introduction-to-off-page-seo.mp4

00:00
0056 002_off-site-seo-elements.mp4

00:00
0060 003_who-is-linking-to-your-content.mp4

00:00
0061 004_growing-popularity-links_instructions.html

00:00
0065 005_social-media-help-or-hinder.mp4

00:00
0066 006_how-social-media-helps-seo_instructions.html

00:00
0071 001_introduction-to-technical-seo.mp4

00:00
0075 002_laying-the-structural-foundation-with-technical-seo.mp4

00:00
0079 003_html-sitemap-vs-xml-sitemap.mp4

00:00
0083 004_the-robots-txt-file-protocol.mp4

00:00
0087 005_overcoming-pesky-error-codes.mp4

00:00
0091 006_redirects-101.mp4

00:00
0095 007_404-pages-best-practices.mp4

00:00
0096 008_8-technical-seo-tools-you-should-be-using-today_instructions.html

00:00
0097 009_optional-art-of-seo_instructions.html

00:00
0102 001_keyword-theory-research-introduction.mp4

00:00
0106 002_choosing-the-right-keywords.mp4

00:00
0110 003_stages-of-search.mp4

00:00
0114 004_heads-tails-and-long-tail-keywords.mp4

00:00
0118 005_the-science-of-how-users-conduct-searches.mp4

00:00
0119 006_optional-the-art-of-seo_instructions.html

00:00
0123 001_course-summary-and-wrap-up.mp4

00:00
Readme.txt

00:00
0004 002_course-introduction.mp4

00:00
0008 001_introduction-to-on-page-seo.mp4

00:00
Section Quiz

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

Student Ratings & Reviews

5.0

Total 1 Rating

1 Rating

0 Rating

Sadia Naveed

5 months ago

The course was very informative

About Course

What Will You Learn?

Course Content

01. Introduction to Google SEO new topic

0001 001_a-note-from-uc-davis_instructions.html

0006 002_course-introduction-and-specialization.mp4

0011 001_introduction.mp4

0014 002_introduction-to-google-seo.mp4

0017 003_seo-as-a-career.mp4

0018 004_why-a-career-in-seo_instructions.html

0022 001_how-search-engines-work.mp4

0023 002_timeline-of-google-search_instructions.html

0026 003_evolution-of-seo.mp4

0027 004_evolution-of-seo_instructions.html

0031 001_current-seo-best-practices.mp4

0034 002_introduction-to-search-engine-algorithms.mp4

0035 003_introduction-to-search-engine-algorithms_instructions.html

0038 004_algorithm-updates-history-part-1.mp4

0041 005_algorithm-updates-important-algorithms-part-2.mp4

0042 006_algorithm-updates_instructions.html

0045 007_seo-best-practices-and-ranking-factors.mp4

0046 008_seo-best-practices-and-ranking-factors_instructions.html

0049 009_panda-the-game-changer-for-content.mp4

0050 010_panda-the-game-changer-for-content_instructions.html

0053 011_cleaning-up-links-with-penguin.mp4

0054 012_cleaning-up-links-with-penguin_instructions.html

0058 001_seo-of-today-tomorrow-and-beyond.mp4

0061 002_core-web-vitals.mp4

0062 003_core-web-vitals_instructions.html

0066 004_eat-ymyl.mp4

0067 005_eat-ymyl_instructions.html

0070 006_featured-snippets-and-rich-snippets.mp4

0071 007_featured-snippets-and-rich-snippets_instructions.html

0074 008_bert.mp4

0075 009_bert_instructions.html

0079 010_evolution-of-keyword-optimization.mp4

0082 011_strengthening-your-keyword-strategy.mp4

0083 012_strengthening-your-keyword-strategy_instructions.html

0086 013_how-does-branding-influence-website-rank.mp4

0088 014_how-does-branding-influence-website-rank_instructions.html

0092 001_your-audience-and-building-personas.mp4

0095 002_persona-development.mp4

0096 003_persona-development_instructions.html

0099 004_marketing-to-your-persona.mp4

0102 005_getting-to-know-your-audience.mp4

0105 006_creating-your-ideal-buyers-persona.mp4

0106 001_your-audience-and-building-personas_exam.html

0109 002_course-summary-and-wrap-up.mp4

Readme.txt

A Message from the Professor

02. Google SEO Capstone Project new topic

0007 001_milestone-1-assignment-overview.mp4

0008 002_gauging-a-sites-opportunity-for-improvement_peer_assignment_instructions.html

0009 001_identifying-a-potential-client-resources-part-1_instructions.html

0010 002_create-an-seo-pitch-resources-part-2_instructions.html

0011 003_develop-kickoff-questions-resources-part-3_instructions.html

0012 004_kick-off-questions-template_instructions.html

0015 001_milestone-2-assignment-overview.mp4

0016 002_initial-research-phase_peer_assignment_instructions.html

0017 001_developing-a-persona-resources-part-1_instructions.html

0019 002_user-buyer-persona-template_Milestone_2-Persona_Template.docx

0020 003_performing-keyword-research-resources-part-2_instructions.html

0021 004_keyword-research-example-template_instructions.html

0023 005_conducting-a-competitive-analysis-resources-part-3_instructions.html

0024 006_keyword-competitive-analysis-template_instructions.html

0028 001_conducting-a-content-audit-and-technical-review.mp4

0029 002_conducting-a-content-audit-and-technical-review_peer_assignment_instructions.html

0030 001_competitive-content-analysis-part-1_instructions.html

0032 002_competitive-analysis-template_instructions.html

0033 003_internal-content-audit-resources-part-2_instructions.html

0034 004_internal-content-audit-template_instructions.html

0036 005_keyword-mapping-resources-part-3_instructions.html

0037 006_keyword-mapping-template_instructions.html

0039 007_technical-seo-resources-part-4_instructions.html

0040 008_error-tracking-template_instructions.html

0043 009_technical-audit-template_Milestone_3-Technical_Audit_Template.docx

0046 001_milestone-4-assignment-overview.mp4

0047 002_presenting-your-findings_Milestone_4_Assignment_Instructions.pdf

0049 001_presenting-your-findings-resources_instructions.html

0051 002_seo-audit-template_Milestone_4-SEO_Audit_Template.docx

01. Introduction to Google SEO
new topic

02. Google SEO Capstone Project
new topic

03. Optimizing a Website for Google Search
new topic

04. Advanced Content and Social Tactics to Optimize SEO
new topic