4.67
(3 Ratings)

Bob Iger Teaches Business Strategy and Leadership

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About Course

Learn business strategy and leadership from Disney CEO Bob Iger with this free MasterClass course. This comprehensive course covers how to navigate disruption, expand a brand, lead with integrity, and make big moves in the business world. Discover valuable strategies and lessons from Bob Iger’s 45 years of experience in media, including case studies, risk management, and the art of negotiation. This course is completely free and available on Theetay, a platform offering free access to top-rated courses from Udemy, Udacity, Coursera, MasterClass, NearPeer, and more. Learn essential skills like business strategy, leadership, negotiation, risk management, and brand building to succeed in your career and business endeavors.

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Course Content

Bob Iger Teaches Business Strategy and Leadership

  • A Message from the Professor
  • Introduction
    04:42
  • Using Your Time Effectively
    06:10
  • Focus, Strategy Priorities
    08:51
  • Taking Giant Swings: Pixar Acquisition Case Study
    24:55
  • The Art of Negotiation
    04:43
  • Creating Brand Value
    15:10
  • Expanding Your Brand: Marvel Acquisition Case Study
    06:39
  • Anticipating What Consumers Want
    09:10
  • The Importance of Risk-Taking
    09:05
  • Navigating Complex Deals: 21st Century Fox Case Study
    14:24
  • Managing Industry Disruption: Disney Plus Case Study
    08:52
  • Tenets of Success
    16:36
  • Conclusion
    02:01

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Student Ratings & Reviews

4.7
Total 3 Ratings
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4
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3
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Shahzad Ali
3 weeks ago
GOOD
Fahad Iqbal
3 months ago
The course is deeply rooted in the personal experiences of Bob Iger, the CEO of a leading company, which adds a unique and invaluable perspective. I can confidently say it was an exceptional learning experience. Bob Iger's firsthand accounts and insights into business strategy provide a rare and authentic glimpse into the workings of a successful leader. The strategy for negotiation were particularly amazing, offering actionable techniques that can be applied in real-world scenarios.
MU
4 months ago
It was very informative.

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