Digital Marketing Masterclass – 24 Marketing Courses in 1
About Course
Learn **Digital Marketing** from scratch with this comprehensive **free course** covering all aspects of online marketing. This **digital marketing masterclass** is packed with 24 courses, equipping you with the knowledge and skills to become a successful digital marketer.
This course is designed for both beginners and experienced marketers, offering a detailed roadmap for success.
Learn and Master:
- **Branding**
- **Website Development**
- **Content Marketing**
- **Email Marketing**
- **Copywriting**
- **SEO (Search Engine Optimization)**
- **Social Media Marketing:** Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and more
- **Paid Advertising:** Facebook Ads, Google Ads
- **Analytics:** Google Analytics
- **Video Marketing**
- **Podcasting**
- **AI Tools:** ChatGPT for marketing
Benefits of This Free Course:
- Lifetime access to all course content and updates
- Personalized support and answers to your questions
- Downloadable checklists and guides to help you take action
- Case studies demonstrating real-world applications of strategies
- Udemy certificate of completion upon course completion
Expert Instructors:
Learn from Phil Ebiner and Diego Davila, seasoned digital marketers with over 3 million students combined on Udemy. They have successfully used these techniques to grow their own businesses and are now sharing their expertise with you.
**Start Your Digital Marketing Journey Today:**
This **free digital marketing course** is available on Theetay. Enroll now and gain access to valuable resources and expert guidance to propel your business forward.
**Get access to free courses from top platforms like Udemy, Udacity, Coursera, MasterClass, NearPeer, and more on Theetay.**
What Will You Learn?
- You will learn how to use dozens of proven digital marketing strategies
- You will improve your brand identity and grow your brand's audience
- You will learn social media marketing using all of the most popular social media platforms to grow your business
- You will grow your email list, website traffic, subscriber count, and social media following
- You will see tangible results by taking action throughout the entire course
- You will increase conversions and sales with real world techniques
Course Content
Introduction
-
A Message from the Professor
-
Welcome! Let’s Do This!
01:32 -
Tips to Improve Your Course Taking Experience
01:06 -
Learn Our Digital Marketing System in 10 Minutes
09:27 -
Course Material Download Link
00:00
Define Your Business & Target Audience
-
Define Your Purpose
04:03 -
Case Study 3 Brand’s Purpose
05:26 -
Position Your Brand
04:06 -
Case Study Amazon and Harley Davidson Positioning Statements
03:05 -
Unique Selling Proposition
06:01 -
Personality What’s Yours
01:50 -
Case Study 3+ Brands Show Their Personality
06:54 -
Find Your Audience
04:57 -
Validate Your Business Idea
08:30
Brand Identity
-
Branding Basics
02:27 -
Case Study 3 Companies with Great ‘Brand’ Strategies
04:43 -
Tools for Creating Graphics
07:39 -
Quick Canva Tutorial
10:35 -
Quick Photoshop Tutorial
26:11
Websites
-
Website Tools & Why I Use WordPress
03:39 -
Choose Your Domain Name
05:28 -
Intro to the WordPress Course Lessons
01:15 -
Purchase Hosting and Install WordPress
06:00 -
Navigating WordPress
06:07 -
Install a New Theme
06:03 -
Add a Static Home Page
04:09 -
Editing a Page & Change the Site Title
17:05 -
Add and Edit a Menu
05:41 -
Publishing Your Website
01:41 -
Writing a New Post & Organizing Your Blog
09:12 -
Blog Page Design – Excerpts vs. Full Content
01:01 -
Adding a Video to Your Website
03:44 -
Customize the Sidebar
04:47 -
Change Your Site Icon
01:48 -
Change Your Site Icon with a Plugin
02:25 -
Make Your Website Responsive and Mobile Friendly
03:27 -
Customize the Footer Information
03:28 -
Find Install and Activate Plugins
07:19 -
Backing Up Your Website
04:48 -
Securing Your Site from Attackers
04:52 -
Make Your Site SEO Friendly
05:37 -
Make Your Website Faster
04:33 -
See Google Analytics in WordPress
05:06 -
Block Spam with Akismet
03:14 -
Pretty Link Redirects and Link Shortener
02:59 -
SSL Certificates – Secure & Encrypt User Data
04:37 -
Secure Contact Forms
07:08 -
Add Comments
05:08 -
Free Email Marketing in WordPress
10:59 -
Add Social Sharing Buttons
06:51 -
What Pages Do You Need
08:42 -
Design a Home Page that Works
08:54 -
The Start Here (About Page)
06:15 -
The Resources Page
05:39
Email Marketing
-
Easy Email Marketing Funnels
06:51 -
Email Marketing Tools
04:10 -
Create a Lead Magnet
07:26 -
Add Opt-In Forms to Your Website
05:34 -
Segment and Tag Your Audience
05:11 -
Create Email Sequences
13:06 -
Write Better Email Subject Lines
03:54 -
Use Reports to Analyze Success
07:05 -
Case Study How Phil Got 100+ New Subscribers in Less Than 1 Week
05:32
Copywriting, Blogging & SEO
-
Copywriting Basics
02:20 -
A.I.D.A.
05:31 -
Case Study A Sales Page That Works
08:14 -
9 Commandments of Copywriting
06:42 -
Write Better Headlines
05:21 -
Write Quality Articles
06:17 -
Improve Your Website’s SEO
05:23
YouTube
-
YouTube Basics
06:39 -
Case Study Phil’s YouTube Sales Funnel
04:43 -
SEO Watch Time vs. View Count
03:33 -
YouTube Keyword Research
05:39 -
Start Your YouTube Channel
02:59 -
Design and Add Channel Art
07:23 -
Add Your Channel Description
02:41 -
Customize Your Channel Layout
04:26 -
Add a YouTube Channel Trailer
02:29 -
Verify Your Channel and More Important Settings
06:34 -
Upload Defaults Featured Content and Branding
06:01 -
Uploading a Video Titles Descriptions Thumbn
11:41 -
Adding YouTube Cards and End Screens
07:53 -
YouTube Analytics
06:09 -
The Community Tab
02:17 -
Going Live on YouTube
04:07 -
Free Music Library on YouTube
01:37 -
Create a YouTube Ad Promote Your Videos
05:09 -
Spy on Your Competitors with Social Blade
04:03 -
TubeBuddy Tutorial Optimize Your YouTube Experience
13:02
Video Marketing
-
Video Marketing Basics
03:36 -
Video Equipment for Beginners
08:29 -
Tools to Help Make Your Videos Look Pro
04:02 -
Structure a Video that Sells
04:19 -
Video Production Bootcamp Intro
01:04 -
You Need These Things to Make a Great Video
03:17 -
Create the RIGHT Video for Your Brand
02:47 -
Come Up with a GREAT Video Idea
05:05 -
Plan Your Video
03:31 -
Intro to Equipment
01:34 -
Camera Options
06:00 -
Microphone Options
04:37 -
Lighting Options
01:55 -
Editing Tools
02:11 -
Exposing Your Shot
05:25 -
Compose Your Shot
04:25 -
Filming Yourself
01:09 -
Getting the Right Shot
03:43 -
Choose a Background
02:32 -
Phil’s Office Setup
02:55 -
Shooting with a Smartphone
05:10 -
Choosing the Right Microphone
03:21 -
Record Better Audio in Any Environment
01:27 -
Basic Video Lighting 3-Point Setup
07:26
Facebook Groups (Social Media Marketing)
-
Why Facebook Groups
02:19 -
Start a Facebook Group for Your Audience
11:26 -
Facebook Group Tips Grow an Engaged Audience
08:24 -
Posting Types Live Streaming to Groups and Scheduling Posts
03:34
Facebook Pages (Social Media Marketing)
-
Why Facebook Pages are Important for your Business
01:07 -
Creating an Optimized Facebook Page for your Business
08:57 -
Adding Essential Information to your Facebook Page
10:39 -
Selecting your Profile Image
04:29 -
Creating a Professional Facebook Cover Image
12:03 -
Writing a Captivating Description for your Page
02:42 -
Getting your Facebook Page Username & URL
02:46 -
Facebook Page Apps to Increase Fans Engagement
08:05 -
Top 9 Ways to Monetize your Facebook Page
11:59 -
Exploring Publishing tools
10:12 -
Scheduling Posts
04:43 -
Facebook Call-To-Action Button
09:29 -
How to Spy your Competitors on Facebook
11:01 -
How to Guarantee your Fans see All your posts
09:33 -
Exploring Facebook Insights
12:19 -
Promoting your Facebook Page
10:33 -
Four Unlimited sources of Royalty Free Image for your Facebook
12:19 -
Turn ANY image into a clickable Facebook Post
05:06
Facebook Ads (Social Media Marketing)
-
Introduction to Facebook Ads
01:13 -
Introduction to the Facebook Ads Manager
05:54 -
Setting up your Payment account for Ads
01:54 -
Defining your Target Audience
12:13 -
Level 1 – Creating the Ad Post
05:24 -
Level 1 – Boosting Your Post
08:36 -
Level 2 – Creating your Ad in the Ads Manager
11:24 -
Tips to get your Ad approved by Facebook
03:24 -
Analyzing the Results
11:24
Facebook Retargeting (Social Media Marketing)
-
What is Facebook Retargeting and Why is Important for you
04:50 -
Creating a Facebook Pixel
05:29 -
Installing the Pixel in WordPress
04:31 -
Installing the Pixel in other websites (non-WordPress)
02:27 -
Testing the Facebook Pixel
03:53 -
Creating your Audience with the Facebook Pixel
03:40 -
Facebook Pixel Advanced Audience Creation
13:45 -
Message Your Audience is too small
01:50 -
Creating a Facebook Ad with the Pixel Audience
10:38
Facebook For Local Business (Social Media Marketing)
-
How Facebook Ads Can Help your Local Business to Grow
06:24 -
This is the Plan for your Local Business
07:33 -
Reaching people around your business
10:23 -
Creating your Local Business Facebook Ad
10:28
Facebook Marketing – Student Q&A
-
How to Optimize Your Audience Detailed Targeting on Facebook Ads
04:51 -
How to Use Tags to Reach more people on Social Media
05:18 -
Breaking News! Facebook is changing the rules. How to protect your Pages
47:11 -
How to Check if Facebook Shared your Data with Cambridge Analytica
02:17
Google Adwords
-
Google Adwords for your Business
01:47 -
How Google Adwords works
02:53 -
Examples of Google Adwords Ads that we are Creating
04:28 -
Setting up your Adwords Account
06:51 -
Exploring the Adwords Interface
05:14 -
Finding the Best Keywords for your Business with Keyword Planner
11:15 -
Creating a Google Adwords Search Campaign
06:10 -
Selecting your Audience
03:32 -
Choosing your Bid Settings
04:21 -
Creating an Ad Group and Adding Keywords
03:43 -
Finalizing your Google Adwords Ad
06:14 -
Managing your Campaign and Analytics
03:02 -
Creating a YouTube Ad with Google Adwords
09:57 -
Your Next Steps…
00:42
Google Analytics
-
Set Up Google Analytics
05:32 -
Navigating the Google Analytics Dashboard
06:34 -
Know Your Audience Better with Analytics
05:35 -
User Acquisition and Behavior Flow
13:17 -
See Where Visitors Click on Your Website
04:40 -
User Behavior and Site Speed
04:00 -
Setting Up Goals with Google Analytics
03:09
Twitter (Social Media Marketing)
-
Why Twitter and How it can Help your Business
01:47 -
Choosing the Best Username
06:27 -
4 Tips to Choose Your Twitter Handle
02:01 -
Creating your Twitter account
04:53 -
Creating an Outstanding Twitter Profile Page
03:46 -
Adding your Profile and Header Photo
09:33 -
Writing an Optimized Twitter Bio
10:43 -
Pin the Most Important Tweet for Your Audience
06:18 -
Connecting with Other Influencers
05:37 -
Twitter Hashtags
05:41 -
Case Study – Growing Your Twitter presence with Jooicer
09:04 -
Adding Twitter buttons to your Website
09:58 -
Adding Twitter Widgets to your Website
06:51 -
Twitter Advertising – Creating your Ads Account
09:31 -
Twitter Advertising – Adding your Payment Method
01:21 -
Twitter Advertising – Creating other Twitter Ads
02:20 -
Twitter Advertising – Promoting a Tweet
01:51
Instagram (Social Media Marketing)
-
Why Instagram and How it can Help your Business
03:42 -
Instagram for Business – What’s our Strategy
04:21 -
Create an Instagram for Business Profile
03:51 -
#1 Building a Killer Instagram Profile
02:42 -
#2 Building a Killer Instagram Profile
03:57 -
#3 Building a Killer Instagram Profile
05:04 -
#4 Building a Killer Instagram Profile
01:33 -
Accessing the Ads Manager
02:36 -
Creating your First Instagram Ad
03:58 -
Creating your Instagram Ad inside the App
07:44 -
Important Tips to have a successful Ad campaign
04:47 -
#1 Mistakes People Make on Instagram
02:19 -
#2 Mistakes People Make on Instagram
01:13 -
#3 Mistakes People Make on Instagram
02:01 -
#4 Mistakes People Make on Instagram
00:51 -
#5 Mistakes People Make on Instagram
01:04 -
#6 Mistakes People Make on Instagram
00:51 -
Tools to Create Viral Instagram Photos
04:22 -
Create Viral Instagram Photos
13:20 -
Adding Your Logo or Website to your Instagram Photos
04:50 -
Instagram Live Video
04:07
Pinterest (Social Media Marketing)
-
Why Pinterest and How it can help your Business
03:15 -
Opening a Pinterest Business Account
03:15 -
Linking Pinterest with Your Website and Getting a Verified Account
04:56 -
Linking Pinterest with Other Social Media Platforms
02:04 -
Optimizing your Pinterest Profile
08:51 -
Creating Boards
09:22 -
Using Secret Boards
03:00 -
The Powerful Pinterest Notification
01:18 -
Adding Pinterest Chrome Extension
03:21 -
Adding Pinterest to Your Website
13:36 -
Pinterest Ads – Getting Started
03:03 -
Pinterest Ads – The Ads Panel Overview
02:46 -
Pinterest Ads – Creating a Campaign
13:05 -
Pinterest Ads – Creating Pinterest Ads Fast
03:05 -
Pinterest Ads – Analytics
02:00
LinkedIn (Social Media Marketing)
-
Welcome to LinkedIn Marketing
01:39 -
Setting up your LinkedIn Profile
06:25 -
Adding Experience Skills Accomplishments to your Profile
03:21 -
Adding a Professional Background Photo
04:06 -
Adding Media (videophotos) to your LinkedIn Profile
06:00 -
Changing your LinkedIn URL
03:30 -
Adding Your Website to LinkedIn
06:22 -
Creating Shareable Content on LinkedIn
04:07 -
Case Study LinkedIn Company Page Examples
05:29 -
Creating a LinkedIn Company Page
02:22 -
Managing your LinkedIn Company Page
07:08 -
Publishing content in your LinkedIn Company Page
04:10 -
Getting $50 Bonus in Ads Credits
02:40 -
LinkedIn Ads Introduction
02:56 -
Creating a LinkedIn Sponsored Content Ad
11:47 -
Waiting for LinkedIn Ad approval
00:45 -
Creating a LinkedIn Text Ads Campaign
06:52 -
Creating a LinkedIn Sponsored InMail Campaign
09:09 -
Quick view at the Campaign Manager
03:09
Periscope (Social Media Marketing)
-
What is Periscope
01:07 -
Creating Your Periscope Account
06:35 -
Using your Description as Marketing tool
04:23 -
Using Periscope like a Pro
10:59 -
Live Scope Stats
03:37 -
How Often to Periscope
04:15 -
Ideal Periscope session length
02:50 -
Using Powerful titles in your scopes
02:20 -
Getting feedback from your Audience
03:32 -
Using your scopes in other Channels
05:34 -
Optional equipment that will make your scopes looks professional
05:10
Social Media Live Streaming
-
Using Different Social Media Streaming to Grow your Business
02:07 -
Basic Equipment for Social Media Streaming
08:41 -
Case Study Phil’s Livestream Setup
04:23 -
Planning an Irresistible Live Streaming Session
09:43 -
Facebook Live Basics
05:03 -
Running a Facebook Live Session from your Smartphone
06:47 -
Sharing our Facebook Live Session
02:43 -
3 ways to Reuse your Facebook Live Session for Ads or Posts
05:27 -
YouTube Live Basics
02:18 -
Running a YouTube Live From your Smartphone
04:40 -
Instagram Live
03:09 -
Periscope Live
03:17 -
Introduction to OBS Broadcaster software
03:19 -
Setting up your OBS Software
10:57 -
Using OBS Studio Mode
04:52 -
Facebook Live Streaming with OBS
12:24 -
YouTube Live Streaming with OBS
06:59 -
Simultaneous Streaming to Facebook YouTube and Periscope
15:40 -
Other awesome software for Live Streaming
18:04
Podcasting
-
Why Podcasting
03:11 -
Podcasting Tools
06:41 -
Podcast Hosting with Libsyn
07:27 -
Adding Tags to Your MP3 with ID3 Editor
03:16 -
Getting Your Podcast on iTunes
02:18 -
Validate Your Podcast Feed
00:57 -
Outsourcing Your Podcast Work
02:17
Quora
-
Why Quora
02:57 -
Find the Right Questions and Optimize Your Answer
03:20
Conclusion
-
Thank You
01:46
LIVE Q&A Replays
-
Live Q&A 1
69:29 -
Live Q&A 2
62:40 -
Live Q&A 3
76:01 -
Live Q&A 4
66:49
Old lectures (Archive)
-
Google Plus – Welcome to Google Plus
01:06 -
Google Plus – Why your Business should be on Google Plus
03:36 -
Google Plus – What’s the difference between Google Plus Pages and Profiles
04:47 -
Google Plus – Creating a Google Plus Business Page
04:28 -
Google Plus – Adding the Profile photo and Cover Image
04:59 -
Google Plus – Adding your Contact Information
02:20 -
Google Plus – Adding links to your Website and Social Media
04:05 -
Google Plus – Adding your Story
05:01 -
Google Plus – Previewing your Google Plus Page
02:24
Earn a certificate
Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.