DAVID AXELROD AND KARL ROVETEACH CAMPAIGN STRATEGY AND MESSAGING
By MasterClass .
Categories: MasterClass
About Course
David Axelrod and Karl Rove reach across the aisle to offer an inside look at winning campaign strategies. The respective architects of Barack Obama’s and George W. Bush’s historic election victories teach how to develop a campaign platform and reach an audience with consistent messaging. Find the inspiration and tools to get involved at any level, or simply become a more informed, engaged citizen.
Course Content
DAVID AXELROD AND KARL ROVETEACH CAMPAIGN STRATEGY AND MESSAGING
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01 Introduction.mp4
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02 Starting a Campaign.mp4
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03 Assessing Your Candidate.mp4
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04 Researching Your Opponent.mp4
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05 Working on a Campaign.mp4
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06 The Campaign Plan.mp4
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07 Understanding the Electorate and Targeting Voters.mp4
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08 Polling and Focus Groups.mp4
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09 Budgeting and Fundraising.mp4
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10 The Campaign Message.mp4
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11 Campaign Messaging Case Study.mp4
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12 Public Appearances.mp4
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13 Getting Your Message Out.mp4
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14 Harnessing Social Media.mp4
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15 Direct Mail.mp4
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16 Slogans and Logos.mp4
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17 Supporting Your Candidate.mp4
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18 Mobilizing Volunteers.mp4
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19 Debates.mp4
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20 Keeping the Campaign on Track.mp4
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21 Identifying Influencers.mp4
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22 The End of the Race.mp4
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23 The Current State of Politics.mp4
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24 Parting Words.mp4
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