Business Fundamentals: Corporate Strategy

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About Course

Learn the fundamentals of business strategy with this free Udemy course!

This course covers essential business concepts like:

  • Industry lifecycle model
  • Porter’s five forces model
  • Competitive advantage
  • SWOT analysis
  • And much more!

Whether you’re aspiring to be a business owner, a corporate executive, or simply want to gain a deeper understanding of business principles, this course provides valuable insights.

This free course features:

  • Clear and concise explanations
  • Real-life examples
  • Supplemental resources like quiz questions, course notes, and PDF files

Enroll now and embark on this journey to master the fundamentals of business strategy!

What Will You Learn?

  • Perform industry analysis
  • Execute competitor analysis
  • Apply the Five forces model
  • Assess the bargaining power of suppliers and clients
  • Understand the threat of substitute products and new industry entrants
  • Apply Game theory in practice
  • Study how competitors behave: Cooperation or Competition
  • Focus on the way companies acquire a competitive advantage
  • Study the three main competitive strategies: Cost leadership, DIfferentiation, and Niche
  • Discuss the advantages of vertical and horizontal integration
  • Learn how to perform a SWOT analysis in practice

Course Content

Introduction – What does the course cover – Welcome onboard!

  • A Message from the Professor
  • What does the course cover
    02:05

The fundamentals – Why companies need a Strategy and how a Strategy helps firms

The industry life cycle model – an invaluable tool for practitioners

The five forces model you need this model before investing in an industry

Game theory applied in a corporate context

Understanding the concept of competitive advantage

Competing with the other companies in the industry Choosing a competitive model

The types of growth strategies used by companies

The SWOT framework

Tesla – practical case study

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