Bob Iger Teaches Business Strategy and Leadership
About Course
Learn business strategy and leadership from Disney CEO Bob Iger with this free MasterClass course. This comprehensive course covers how to navigate disruption, expand a brand, lead with integrity, and make big moves in the business world. Discover valuable strategies and lessons from Bob Iger’s 45 years of experience in media, including case studies, risk management, and the art of negotiation. This course is completely free and available on Theetay, a platform offering free access to top-rated courses from Udemy, Udacity, Coursera, MasterClass, NearPeer, and more. Learn essential skills like business strategy, leadership, negotiation, risk management, and brand building to succeed in your career and business endeavors.
Course Content
Bob Iger Teaches Business Strategy and Leadership
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A Message from the Professor
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Introduction
04:42 -
Using Your Time Effectively
06:10 -
Focus, Strategy Priorities
08:51 -
Taking Giant Swings: Pixar Acquisition Case Study
24:55 -
The Art of Negotiation
04:43 -
Creating Brand Value
15:10 -
Expanding Your Brand: Marvel Acquisition Case Study
06:39 -
Anticipating What Consumers Want
09:10 -
The Importance of Risk-Taking
09:05 -
Navigating Complex Deals: 21st Century Fox Case Study
14:24 -
Managing Industry Disruption: Disney Plus Case Study
08:52 -
Tenets of Success
16:36 -
Conclusion
02:01
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