Modern Marketing with Seth Godin
About Course
Learn modern marketing strategies from Seth Godin, the author of the bestselling marketing books of our generation and the writer of the most popular marketing blog in the world. This free course from Udemy is a self-paced solo course based on his four-month group seminar.
This course teaches you how to understand modern marketing and how it can transform your project. It covers essential principles like serving your customers, engaging with the market, and spreading the word about your business. Learn from Seth Godin’s insights and transform your marketing approach.
This is a course for those who are truly willing to understand marketing, rather than just learning shortcuts and quick tactics. You will gain a deeper understanding of the market and learn how to develop a sustainable and ethical marketing strategy. You will receive over 45 lessons that will help you develop your empathy and see the market as it is, not as you want it to be. This course includes all the lessons from the seminar but does not include case studies or discussions.
The course is completely free and available on Theetay. Get started today and learn from the best in the marketing world.
Course Content
Introduction
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A Message from the Professor
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What change are you trying to make
05:22 -
Who are you trying to change
05:23 -
What promise are you making
04:51
Empathy and positioning
Using a bigger canvas
Smallest Viable Market
Tension, trust and forward motion
Plans, words and some tactics
Pricing and awareness
Reciprocity and stories
MASTER CLASS A host of tactics and insights
Wrapping up
More materials
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